Revisual’s website faced a challenge with user scroll behavior; visitors were skipping past a key section featuring interactive illustrations designed to showcase the studio’s services. By applying behavioral science and UX principles, the team restructured the experience to guide attention and encourage engagement. As a result, interaction in that section increased by over 150%.
With 3 major touch points user attention retention was increased:
1. Creating a perception of what task is expected by by showing a split second view of the hover feedback
On Interaction relevant information is shown to evoke interest. Initially there were no tags that came on interaction.
3. A 1-2 sec pause for the users to process the information